2021: year of online business - Bernhard Jodeleit
Sketch: people work on the year 2021

2021: year of online business

For decades I have been helping companies become more visible. In 2021 I will add new aspects to this important part of my work: directness, personal coaching for individuals, experienced and prospective self-employed, founders, entrepreneurs, but also employees in PR and marketing. I treated myself to the platform for this as a Christmas present and used the holidays to set it up. jodeleit.com is now a personal platform for courses and coaching in the areas of online marketing and online business. For my agency business with the Lots of Ways GmbH, which I founded, I have my own journalistic offering that caters to the wishes and needs of its readers.

I published a book, “Social Media Relations”, in 2010 and 2012. Ten years followed in which I led hundreds of workshops and webinars. I have fond memories of many of them. Most of the feedback was excellent. But often, part of the feedback was also a bit overwhelmed. “That was an incredible amount of material. I have to think about first, and I hope that I can do a lot can also use it in my daily work.“

All too often, contact with my workshop participants ended afterwards. This tended to happen especially when it were one or two dozen people who had taken a day or two for training. I offer to be available if anybody has any questions. I send slides and links to the tools and best practices I had presented. And then, I lose contact for the time being. Some came back later, sometimes even as agency clients. But with many others I want to know what happened to their work and digital strategy.

My book had a higher feedback factor. I still remember how happy I was once when I met a communications manager and saw my book on her desk. The nice thing wasn’t that it was there. What I will never forget is that there was an incredible amount of posts-its poking out between the pages. The book was full with an incredible number of notes. For me, a deeply meaningful feeling. Sylvia had studied the book. In the discussions about the specific project, we were able to follow up on her queries, ideas and comments on the work.

That was satisfying and motivating at the same time. We were also much more efficient in the further process. We implemented strategies and measures in the field of online marketing at breathtaking speed. We had a professional basis and structure.

Several times in the past few years I thought of bringing another book onto the market. There was no shortage of ideas. But in the meantime, especially after 2020, which is drawing to a close, we are, I believe, further ahead. This platform takes the place of the intended book. Not only does it mean just as much to me, but, if I’m honest, even more than the thought of another ISBN number.

I would like to say in advance that books are important. For me, working as a book author is still desirable. Sometimes I even dreamed of becoming a full-time writer. Books are the basis of conversation. For the author, a successful book like “Social Media Relations” was back then is also a door opener. So an incredible amount emerged from the specialist publication, including the years of pioneering work for Coca-Cola Germany and other companies. This in turn resulted in several PR awards, later my own independence, and much more.

So why “are we further now” and what do I mean by that? Let me explain it briefly: Even back when I brought “Social Media Relations” onto the market, I wrote in the creation phase that it was “a book that listens”. One or two malicious comments were inevitable. Like, a book that listens, what a nudge. Audiobook, you could already imagine something under it back then. But “listening book”? But the malicious comments stopped when it became clear that I was serious about the “listening book”. I published numerous excerpts from the manuscript in advance on my blog (years later something should be called a “lead magnet”), and I announced and also redeemed that the blog comments would again find their way into the book. It was well received and worked wonderfully. On the one hand in terms of content, because the book benefited from it. On the other hand, also as a marketing tool. Because through the early involvement of relevant influencers, the review copies offered later met with great interest and, that was very nice, also mostly great feedback.

It is precisely this dialogue orientation that a platform like the one you are currently on can offer even more continuously than a book can. My course and coaching platform should not just be an editorial offer, in the context of which I pass on knowledge and help interested parties to work on reach, reputation, customer acquisition and customer loyalty. It should also be a platform that listens. Just like the book that listened back then. I plan to incorporate feedback and requests directly into the development of the course and coaching content. And: This platform should not just listen. It should also react. Enrich. Pick up and think ahead. I would like to go the extra mile, not deal with feedback within a comment function, but make it the mainstay of the editorial planning of my content. In other words: whatever questions, requests, suggestions, corrections, praise and criticism you have here should flow directly into my work.

One more clarification: Nothing will change in my work within Lots of Ways GmbH. I will continue to work with my partner agencies and for my customers. I want to pass on a lot of the knowledge that is not exclusive to the customer to people who know what to do with it. Those who become self-employed or successful. Who want to grow online without bending themselves.

What do you think is this an idea that can be built on? I’m looking forward to your commentary.

What is also motivating is when you sign up for free updates on this platform here .

All too often contact was lost afterwards, especially when it was a format with one or two dozen people who had taken a day or two for training. The same thing over and over again: I still offer to be available if I have any questions, I send slides and links to the tools and best practices presented afterwards, and then I lose contact for the time being. Some came back later, sometimes even as agency clients, but with many others I wonder what happened to them.

This is in contrast to the higher feedback factor that my aforementioned book “Social Media Relations” had for me personally at the time. I still remember how happy I was once when, back in the days of fischerAppelt, I came into the office of a communications manager and saw my book on the desk. The nice thing wasn’t just that it was there. What I will never forget is that there was an incredible amount of posts-its poking out between the pages. The book was filled with an incredible number of notes. For me, a deeply meaningful feeling. Sylvia had studied the book. In the discussions about the specific project, we were able to follow up on your queries, ideas and comments on the work.

That was satisfying and motivating at the same time, and we were also much more efficient in the further process. We implemented strategies and measures in the field of online marketing at breathtaking speed, as we had a professional basis and structure.

Several times in the past few years I thought of bringing another book onto the market. There was no shortage of ideas. But in the meantime, especially after 2020, which is drawing to a close, we are, I believe, further ahead. This platform takes the place of the intended book. Not only does it mean just as much to me, but, if I’m honest, even more than the thought of another ISBN number.

I would like to say in advance that books are important. For me, working as a book author is still desirable. Sometimes I even dreamed of becoming a full-time writer. Books are the basis of conversation. For the author, a successful book like “Social Media Relations” was back then is also a door opener. Many projects emerged from the specialist publication. Some included the years of pioneering work for Coca-Cola Germany and other companies. This in turn resulted in several PR awards, later, founding my own company, and much more.

So why “are we in another stage now” and what do I mean by that? Let me explain: When I published “Social Media Relations”, I wrote that it was “a book that listens”. One or two malicious comments were inevitable. Like, a book that listens, what a nudge. Audiobook, you could already imagine something under it back then. But “listening book”? But the malicious comments stopped. It became clear that I was serious about the “listening book”. I published many excerpts from the manuscript in advance on my blog. I announced and also redeemed that the blog comments would again find their way into the book. It was well received and worked. On the one hand for content, because the book benefited from it. Also as a marketing tool. The early involvement of relevant influencers was cool. People liked the review copies offered later. Great feedback.

It is this dialogue orientation which I love. My course and coaching platform should not only be an editorial offer. It should also be a platform that listens. Like the “book that listened” back then. I plan to incorporate feedback and requests in the course and coaching content. And: This platform should not only listen. It should also react. Enrich. Pick up and think ahead. I would like to go the extra mile. It is not enough deal with feedback within a comment function. I would like to make it the mainstay of the editorial planning of my content. Whatever questions, requests, suggestions, corrections, praise and criticism you have. It should flow into my work.

Perhaps one more clarification: Nothing will change in my work within Lots of Ways GmbH, with my partner agencies and for my customers. I just really want to pass on a lot of the knowledge that is not exclusive to the customer to people who know what to do with it. Those who become self-employed or successful. Who want to grow online without bending themselves.

What do you think is this an idea that can be built on? I’m looking forward to your commentary.

What is also motivating is when you sign up for free updates on this platform here .

After I published “Social Media Relations” in 2010 and 2012, ten years began in which I prepared and implemented hundreds of meetings, seminars, workshops and webinars. I have fond memories of many of them. Most of the feedback was excellent, very rarely poor, but almost always – especially with formats for beginners – part of the feedback was also: “That was an incredible amount of material that I have to think about first, and I hope that I can do a lot can also use and implement it in my daily work. “

All too often contact was lost afterwards, especially when it was a format with one or two dozen people who had taken a day or two for training. The same thing over and over again: I still offer to be available if I have any questions, I send slides and links to the tools and best practices presented afterwards, and then I lose contact for the time being. Some came back later, sometimes even as agency clients, but with many others I wonder what happened to them.

This is in contrast to the higher feedback factor that my aforementioned book “Social Media Relations” had for me personally at the time. I still remember how happy I was once when, back in the days of fischerAppelt, I came into the office of a communications manager and saw my book on the desk. The nice thing wasn’t just that it was there. What I will never forget is that there was an incredible amount of posts-its poking out between the pages. The book was filled with an incredible number of notes. For me, a deeply meaningful feeling. Sylvia had studied the book. In the discussions about the specific project, we were able to follow up on your queries, ideas and comments on the work.

That was satisfying and motivating at the same time, and we were also much more efficient in the further process. We implemented strategies and measures in the field of online marketing at breathtaking speed, as we had a professional basis and structure.

Several times in the past few years I thought of bringing another book onto the market. There was no shortage of ideas. But in the meantime, especially after 2020, which is drawing to a close, we are, I believe, further ahead. This platform takes the place of the intended book. Not only does it mean just as much to me, but, if I’m honest, even more than the thought of another ISBN number.

I would like to say in advance that books are important. For me, working as a book author is still desirable. Sometimes I even dreamed of becoming a full-time writer. Books are the basis of conversation. For the author, a successful book like “Social Media Relations” was back then is also a door opener. So an incredible amount emerged from the specialist publication, including the years of pioneering work for Coca-Cola Germany and other companies. This in turn resulted in several PR awards, later my own independence, and much more.

So why “are we further now” and what do I mean by that? Let me explain it briefly: Even back when I brought “Social Media Relations” onto the market, I wrote in the creation phase that it was “a book that listens”. One or two malicious comments were inevitable. Like, a book that listens, what a nudge. Audiobook, you could already imagine something under it back then. But “listening book”? But the malicious comments stopped when it became clear that I was serious about the “listening book”. I published numerous excerpts from the manuscript in advance on my blog (years later something should be called a “lead magnet”), and I announced and also redeemed that the blog comments would again find their way into the book. It was well received and worked wonderfully. On the one hand in terms of content, because the book benefited from it. On the other hand, also as a marketing tool. Because through the early involvement of relevant influencers, the review copies offered later met with great interest and, that was very nice, also mostly great feedback.

It is precisely this dialogue orientation that a platform like the one you are currently on can offer even more continuously than a book can. My course and coaching platform should not just be an editorial offer, in the context of which I pass on knowledge and help interested parties to work on reach, reputation, customer acquisition and customer loyalty. It should also be a platform that listens. Just like the book that listened back then. I plan to incorporate feedback and requests directly into the development of the course and coaching content. And: This platform should not just listen. It should also react. Enrich. Pick up and think ahead. I would like to go the extra mile, not deal with feedback within a comment function, but make it the mainstay of the editorial planning of my content. In other words: whatever questions, requests, suggestions, corrections, praise and criticism you have here should flow directly into my work.

Perhaps one more clarification: Nothing will change in my work within Lots of Ways GmbH, with my partner agencies and for my customers. I just really want to pass on a lot of the knowledge that is not exclusive to the customer to people who know what to do with it. Those who become self-employed or successful. Who want to grow online without bending themselves.

What do you think is this an idea that can be built on? I’m looking forward to your commentary.

What is also motivating is when you sign up for free updates on this platform here .

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